User experience. Plain and simple. A designer like me will take the users needs, pains and tasks as the main guideline to develop delightful and easy-to-use design solutions.
Generally speaking it depends on the designers background, but most of times it is centered around digital applications or software applications and related interfaces.
I work in the service design field of things - think of everything, where a human being might get in contact with a offering from another party. Could be your StartUp, right?
Educated as an architect in Munich, Tokyo and Alfter. Alfter might not come naturally in this line-up, but it offered something, which all the big schools didn't have at that time: human centered design as a way of looking at things.
Combining usability and beauty is in my blood ever since then. I have been working on the digital side of things for over six years now - with my background helping me, when it comes to user insights and design principles.
Personally my roots dig into bavarian soil, growing up in the Chiemgau. Yet, my mind and heart know how to soar above the clouds. Essentially I like to see myself as a combination of curiosity and stability.
Working on A/B versions, getting user feedback fast and find ways of creating delightful experiences around user needs as fast as possible.
Integrating the users perspective into the epicenter of the ecosystem is paramount to great design solutions. Connecting needs and design.
Sketching out a rough interaction idea or generating complex workflows. Nothing compares to the power of a well executed concept.
Wether it is about crafting pixel-perfect screens or delightful and strong communication concepts, this is where it all comes together.
Putting colors, fonts, metaphors and design elements into on holistic document is tough - and fun! Need to do one? Let's get it done!
Giving a quick overview of the UX landscape or giving a talk about storytelling principles is all it needs to get things rolling.